Our Story

Veto was started in late 2022 by a group of riders, designers, and product obsessives who felt the small things – like socks – deserved more attention. Tired of choosing between fit, function, and style, we decided to do things differently.

Our background in rethinking how products work, feel, and look – proven across several industries – gave us the perspective to start from scratch and aim higher: to reimagine performance gear from the ground up and prove that comfort, design and speed don’t need to compete.

Since launching, we’ve had a great response from riders who care about how their kit performs – and how it looks. Independent testing confirmed what we hoped: our socks are measurably faster than the rest. Now we’re building on that momentum. We’re expanding the range, teaming up with retail partners, and developing more high-performance essentials with the same focus on feel, function, and speed.

Veto now exists to make the best possible gear for people who take their sport seriously.